About Arima

Engineers first. Watch people always.

Portrait — Joshua
Automotive Engineer

Joshua

Works in the German car industry in Stuttgart, where tolerances are tight and parts have to be right. Co-founded Arima to build the watch he wanted to wear.

Manufacturing Engineer

Kokilan

Worked with an Independent — a maker of its own movements — producing complex components. Now consults on metal manufacturing. Lives in Switzerland. Likes anything mechanical.

How Arima started

We met on a hike at Oeschinensee. Got talking about mechanical things, ended up on watches.

Within months we were building our own microbrand — because integrated bracelet watches so often treat the bracelet, the part that touches you all day, as an afterthought. So we started from the bracelet. That watch is the Ascent.

Alpine mountains near Oeschinensee

New at this, and saying so

We have not run a watch brand before. We would rather tell you that than pretend we're a century-old maison. You'd find out either way, and only one of those is honest.

What we care about

Design first. A watch is unnecessary in 2026, so it had better say something about the person wearing it. Engineering second, but close: a hardened case, a La Joux-Perret movement, a self-adjusting clasp, a case kept thin. And a bracelet you forget you're wearing, because that was the whole point.

Come and see it

On our wrists, 2026
Manchester
November 2026
Prague
Micro Praha · November 2026

The questions you're already asking

You shouldn't, on faith. Our names and contact details are on this site, the movement is a La Joux-Perret any watchmaker can service, and if you don't like the watch when it arrives you send it back within 14 days for a refund.
Invent a heritage. Run a fake sale. Inflate the price to mark it down later. Change the spec after you've paid. Trade finishing for volume. One watch, one price.
Yes. One from Swiss watch manufacturing, one from the German car industry. We answer our own emails, and the number on the contact page goes to the two of us, not a queue.
The deposit fixes our quantities with suppliers and keeps us independent — that's why it's a mutual commitment and non-refundable. If that's not for you, join the waitlist and buy once the wrist shots are out.